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Personator
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This
tool increases response rates and profit from direct mail.
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- Splitting
Full or Inverse name fields into Prefix, FN, MN, LN, and
Suffix/Title
- Adding
correct prefix (genderizing)
- Making
perfect salutations
- Simplifying
merge/sort/deduplication
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Make
a name for yourself!
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Personator
is the key. It splits full names, inverse names, and partially split
names, genderizes, and builds salutations (like "Dear Mr.
Doe") more accurately than a word processor.
It adds
the personal touch to break through the "bulk mail" barrier
in people's minds so you get higher readership, more response, and
increased profits from your mailings. Current users report
increases of 10% or more.
Use
Personator to uniformize files with different name field structures.
It also splits City/St/Zip fields, so you can merge, sort, and
deduplicate better. Or track marketing response by sex.
Personator
works with your field names and layout - you control exactly how it
works. It's simple and fast - a clear, natural tool to boost your
direct mail profits and enhance your company's image, too.
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Split
name fields into components
- Jacques
- FN
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- de
la Ville
- LN
(3)
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- PhD
L L D
- Suffix/Title
(2)
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- The
Hon
- Prefix
(2)
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- L
Mara
- FN
(2)
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- F
R
- MN
(2)
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- Clark
- LN
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- Recognizes
complex name parts like "Mr. & Mrs." or "Mc
Hill"
- Replaces
name parts into separate or combined fields
- Splits
FullName, InverseName, FirstName, and LastName fields
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Splits
double names
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Regis
Philbin & Kathy Lee Gifford
Pierre et Marie Curie
Edgar Bergen trustee for Mortimer Snerd
You control what connecting phrases (like trustee for) to
recognize and what to do with the second name (split, move, discard,
or make a second record).
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Recognizes
names in lists with mixed formats
| Inverse
Names |
Sex |
Prefix |
| Hoover
J. Edgar Jr. |
M |
Mr. |
| Dr.
Jane |
F |
Dr. |
| St.
John Chris |
N |
(Neut) |
| Doe
John & Mary |
N |
(Neut) |
Personator
identifies different full name types. So if some records are Full
Names (John Smith) while others are Inverse (Smith John), Personator
can fix 'em!
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Genderize:
add prefix or sex
New
7-level Genderizing System
Definately
Female |
Usually
Female |
Often
Female |
Definately
Neutral |
Often
Male |
Usually
Male |
Definately
Male |
| Mary |
Carol |
Lynn |
Kris |
Chris |
Gene |
Robert |
| Barbara |
Carmen |
Robin |
Pat |
Lee |
Sidney |
John |
| Linda |
Evelyn |
Jean |
Jackie |
Francis |
Sam |
Michael |
| Nancy |
Gail |
Kelly |
Lou |
Terry |
Mel |
David |
| Laura |
Patty |
Stacy |
Kelsey |
Dale |
Jesse |
William |
Gives
You Control. You can set Personator to genderize aggressively or
conservatively, and you can slant the genderizing toward male or
female if you know that the file has more of one than the other.
- Recognizes
three sexes: M, F, N
- Finds
FN even when buried
- Doesn't
override existing prefixes
- You
choose prefix for neutrals
- Sees
multiple names as neutrals
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Builds
Salutations
- Incoming
Name
- Mr./Mrs.
C. Ian Ott
- Major
B. A. Gun, Jr.
- A.
Einstein
- Mr.
Brown
- John
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- Formal
- Dear
Mr./Mrs. Ott:
- Dear
Major Gun:
- Dear
A. Einstein:
- Dear
Mr. Brown:
- Dear
Customer:
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- Informal
- Dear
Ian,
- Dear
Major Gun,
- Dear
A. Einstein,
- Dear
Mr. Brown,
- Dear
John,
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- Responds
correctly to all combinations of first name. Makes an acceptable
letter even when data is imperfect (word processors don't).
- Choice
of "Formal" or "Informal" salutations.
- Choice
of alternative greeting for data that's incomplete (i.e. Dear
Friend of the Arts, Dear Customer:)
- Giving
the Doctor his Due! Personator recognizes suffixes like
"MD", "DMD", and "Ph.D" and gives
you "Dr." as the prefix.
- You
Define Salutation Contingencies! What happens when an Informal
Salutation can't be used because there is no First Name? Now you
can specify what should happen.
- Householding
Salutations! If your database contains a count field, you can
create salutations specific to whether a record represents one or
several people. Our Merge/Purge program, Double Take, can provide
this count field. Please don't misinterpret as a suggestion to buy
Double Take.
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Address
Splitter
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Personator's
Pro Series Version splits street addresses The standard version will
split city/state/zip fields. The street splitting is the same, very
powerful utility used in Double Take Merge/Purge. It splits street
addresses into their components, but that's just for starters. It will
also reformat and standardize -- for example, it can convert 3-line
addresses into 1- or 2-liners. Plus, if you send your ZIP+4 nixies
through Street Smart, it will reformat them so maybe half of them will
now code. Pretty neat!
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File
Control Utility
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Pro Series
only! This is a handy subset of the Xbase commands most commonly used
with mailing lists -- like Count, Extract, Search & Replace, Set
Filter, etc. Each command can include FOR and/or WHILE criteria, and
the interface is simple and fast -- like everything we do!
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For
pricing and upgrade information, please contact Philix Technologies at
(416) 213-8214 or info@philix.com.
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