|
|
 |
|
Double
Take
|
|
|
Powerful,
Flexible and Affordable Purge-Merge Tool for Database Marketing
|
- Merges
mailing lists from various formats
- Provides
direct support to popular desktop databases
- Features
speedy elimination of duplicates
- Enables
merge/purge of different file structures
- Lets
you customize the matching criteria
- Lets
you view the data the way you want
- Lets
you decide on the output layout format
- Generates
comprehensive process reports
|
|
Double
Take Features and Benefits
Looking
for a powerful yet affordable Merge-Purge program for your mailing
needs? Need to produce a prospect list for your latest business
campaign but your source are in various formats? Want to target a
potential segment of the market yet there is no time to prepare an
elaborate query using your spreadsheet or database program? Double
Take gives you options that programs costing thousands of dollars more
don't give you.
Are
these duplicates?
|
|
|
Elizabeth
Smith |
E
Smith
|
Beth
Smyth
|
|
|
Smith
Corp |
Smith
Co
|
PO
Box 89
|
|
|
123
Main Street |
123
Main
|
Plymouth
MA 02360
|
|
|
Plymouth,
MA 02360 |
POB
89
|
|
| |
|
Plymouth,
MA 02360
|
|
|
|
You bet!
But more merge/purge software will fail. How about yours?
|
|
Why?
|
|
Because
nicknames (like Beth above) and alternate spellings (like Jean and
Gene) foul up first name matches. Because varying company entries
confuse other software. And because mixed address formats (PO Boxes
and/or Street addresses) will fool most deduping software.
|
|
Not
a Problem with Double Take!
|
Peoplesmith’s
Double Take will handle the above problem with ease. But it does so
much more…
32 Bit: meaning it supports Windows 9x/NT controls, long file
names, and large file (over 2 GB) access. Even MS Visual FoxPro
can’t handle the large files that Double Take can.
Blazing speed: 2-8+ million records per hour – many times
faster than any other merge/purge program. Unlimited number of
databases in a single processing run.
Fast data access: Process dBASE and ASCII files directly. Plus,
access many other databases using ODBC. No need to bring each file
into the same software format.
Flexible field mapping: Source files don’t need to have a
common structure.
On-the-fly splitting: Splits Names, Street Addresses, and
City/State/Zips fields in real time.
Custom Matchcodes: For special jobs where the supplied
matchcodes aren’t quite what you want, you can use ANY part of ANY
fields for a matchcode.
Matching technologies: Each matchcode component can be set
separately: Exact, Phonetex, Soundex, Character Occurrence, Near
Matching, Swap Matching, Nicknaming, and Company Acronyms
("GE"="General Electric).
File/field ranking: prioritize by files or by the contents of
the field. Alternately, you can have Double Take choose the most
complete record, choose randomly, or take an equal number from each
source file.
Reporting: Processing Summary, File Summary, Dupe Matrix,
Quality Matrix, Matchcode Matrix, Matchcode Quality, Source Code List,
Source Code File Summary, Source Code Dupe Matrix, and Source Code
Quality Matrix. More reporting than any other merge/purge program.
Customizable: It’s YOUR program! You can customize each and
every lookup table. It has extensive "user defaults" so you
can make it just through your hoops – YOUR way!
|
|
Output
Flexibility
|
Makes
separate output file(s); the input files are not changed unless you
cross pollinate. You can select which file(s) to favor when dupes are
found based on: the filename, a ranking field, or the most complete
record.
List Intersection lets you select only those records which exist in
both Files A and B.
List Suppression lets you deselect any name present in a suppress
file.
Matchcodes can be saved to a separate file or as part of input/output
file- a great time saver when suppressing records from your company
Master or the DMA Mail Preference File.
Output and reject files can be sorted per your specifications and
formatted into various file types.
|
Choose
WHAT you want to see:
- Which
fields to view, including matchcode (s).
- How
much of each field to show.
- What
sequence to show the fields.
- Toggle:
all records or dupes only.
|
Choose
HOW you want to see:
- Display
records vertically or horizontally.
- Hotkey
between the two views.
- Select
how many records to show per screen.
- Display
up to 132 columns by 50 rows.
Double
Take 2 is more accurate, faster, and easier!!
Double
Take Documentation:
|
|
For
pricing and upgrade information, please contact Philix Technologies at
(416) 213-8214 or info@philix.com.
|
|
